The Ministry of Tourism, Arts and Tradition by its implementing company, Ghana Tourism Authority (GTA), has initiated progressive and progressive interventions geared towards sustainable tourism development and improvement.
A few of the initiatives had been additionally aimed toward encouraging Ghanaians to share their experiences of vacationer sights they visited.
These initiatives had been revealed throughout the 2021 United Nations World Tourism Organisation (UNWTO) Tourism Day celebration in Wli, themed: “Tourism for inclusive development.”
Mr Ekow Sampson, Deputy Chief Government Officer, in-charge of Operations, Ghana Tourism Authority (GTA), stated the celebration of World Tourism Day heralded the socio-economic, political, and cultural significance of the tourism sector to nationwide and worldwide economies by Gross Home Product, development, jobs, and employment creation.
He stated the theme was linked to a authorities programme of motion that sought to create first rate employment by inclusive financial development, expert and vibrant workforce to help an inclusive development pathway particularly the marginalised communities with tourism sources.
“As a part of our collective efforts, the tourism personal sector associations resembling TOUGHA, TORGAG, CRAG, Ghana Resorts Affiliation, and so forth. have resolved to supply reductions and rebates to teams and people who intend to journey to our attraction websites to encourage them to see the pure great thing about our nation.”
Mr Ekow stated incentive travels shall be inspired within the personal and public establishments and organisations to additionally enhance home tourism.
“The home tourism marketing campaign dubbed “See Ghana, Eat Ghana, Put on Ghana and Really feel Ghana ” is premised on growing and consuming our native sights, native delicacies, dance, style, and music and showcase Made-in Ghana merchandise each regionally and internationally.
He stated it will provide the chance to develop the native tourism as it will in the end pull the worldwide communities into the nation.
“To whip up the curiosity of Ghanaians, the GTA launched the Journey, Snap and Win initiative that inspired Ghanaians to share their experiences of the vacationer sights they visited.”
He stated the GTA in current instances had stepped up efforts to attract vacationers to sights on the essential second of nationwide life by launching one other initiative dubbed, “Let’s Tour Ghana” to advertise home tourism.
“Different initiatives included the Keep House Know Ghana, Keep House Uncover Ghana, Ghana Gurus.
“As well as, the Nationwide, Single Window Vacation spot challenge (VISIT GHANA APP) was additionally launched and carried out to digitise and automate the operations of GTA.
“Streamline the companies and operations of the Ghanaian Tourism Trade and guarantee service high quality throughout your entire tourism worth chain.
“By a click on of a button on the App Retailer or Play Retailer, you’ll be able to obtain the App and be prepared to make use of.”
Mr Ekow stated the “Past the Return” challenge beneath the theme: “A Decade of Renaissance, 2020-2030″ sought to construct on the beneficial properties made by the profitable 2019, 12 months of Return”.
He stated the Ministry unveiled the seven pillars of the “Past the Return” challenge to consolidate the beneficial properties of the “12 months of Return” and develop tourism within the nation.
“lt can also be aimed toward showcasing Ghana’s funding potentials and solidity in its diaspora engagement programme to advertise the African renaissance.”
“The pillars embrace Expertise Ghana, Put money into Ghana, Diaspora Pathways to Ghana, Rejoice Ghana, Model Ghana, Give Again to Ghana in addition to Promote Pan African Heritage and Innovation.”
He stated the passage of the Vacationer Websites Laws, L. I 2393 gave the opportune time for communities with potential tourism sights to associate with the GTA to develop the attraction websites.
“This provides the GTA, conventional authorities, the communities, districts, and municipalities the chance to handle the websites collectively and guarantee sustainable improvement.”
He famous that it’s going to go a great distance to assist enhance home tourism initiatives. They upgraded and commissioned vacationer websites.
“Volta Area has plentiful scenic, mountain, status seashores, waterfalls, historic buildings and distinctive vegetation that stay untapped for tourism improvement. A few of the distinctive sights embrace Wli waterfall, Afadjato mountain, Snake Village, Tafi Atome Monkey Sanctuary, and Cultural Village.”
He stated the GTA had signed an MOU with some communities within the Volta Area to develop and improve the vacationer websites and was dedicated to doing that.
“Most of those websites are community-based and due to this fact linked to the participatory method and inclusiveness.”
Mr Ekow expressed appreciation and counseled all the varied practitioners within the Tourism, Arts, and Tradition sector, who had within the disruptive instances of the COVID-19 pandemic labored arduous and remained dedicated to retaining Ghana on the aggressive worldwide tourism map as the popular tourism vacation spot in West Africa.
