Kendrick Lamar is ready to turn out to be the primary rapper in historical past to solo headline a Super Bowl halftime present.
The National Football League, Roc Nation and Apple Music introduced on Sunday that the California-born rapper will headline the 2025 Super Bowl halftime present on February ninth in New Orleans.
“Kendrick is truly a once-in-a-generation artist and performer,” Jay-Z, the founding father of Roc Nation, stated in an announcement.
“He has an unparalleled ability to define and influence culture globally. [His] work transcends music, and his impact will be felt for years to come.”
Reacting to his announcement because the headliner of the Super Bowl halftime present, Lamar stated he can be on the present to point out the world that rap remains to be probably the most impactful style.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” he stated in an announcement.
The 17-Grammy-winning artist beforehand carried out on the Super Bowl stage in 2022, as a part of the occasion’s first showcase for hip-hop music.
Lamar’s headline present on the Super Bowl comes amid his messy beef with Drake who has beforehand bragged in considered one of his songs about being as massive because the Super Bowl.