The Asantehene, Otumfuo Osei Tutu II, has pledged his full help for initiatives and programmes that create jobs for the individuals of Asanteman and Ghana.
The Asantehene made this identified on the relaunch of the manufacturing of the nice tasting, high quality Ghanaian beer, Star Beer, in Kumasi, the place it was initially brewed in Ghana.
Assuring the individuals of Asanteman, Otumfuo mentioned that he would all the time pledge his help for any good initiatives and tasks in Kumasi and Ashanti that may carry delight, pleasure, and jobs to his individuals within the area to advertise growth in Ghana.
“Today, I am very happy, as is Asanteman, for the revival of this business that once brought pride and joy to the people of Asanteman. We celebrate this occasion and anticipate the economic goodwill it will bring to us as a people”, he mentioned.
The Asantehene, subsequently, appealed to buyers to make the most of the serene enterprise nature of Kumasi and the Ashanti Region as a complete to open factories to spice up their companies.
Managing Director of Guinness Ghana, Helene Weesie, mentioned: “Ashantis are known to be proud of their culture and royalty and appreciate a brand that respects their values and proves it in its interactions with them. When we first started brewing here, it was about more than just creating a refreshing beer. It was about creating a connection to this city and its people”
“As we continue to execute a strategy to grow and expand Star Beer nationwide through cutting-edge consumer insights and marketing, we retraced our roots and decided not to gloss over it. I’m happy to say that, the connection Star has had with Asanteman has stood the test of time and is stronger now more than ever as we relaunch its production, in the Home of Star, where it belongs”, she added
On his half, the Head of Beers at Guinness Ghana, Roland Ofori additionally mentioned: “Star Beer is a part of the city’s culture and tradition. Apart from refreshing the people of Kumasi since the 1960s, Star Beer symbolizes the optimism of the everyday person in this region and that literally can be seen in the millions of sparkling bubbles in the liquid. Star Beer is not just a beer; it’s a part of Kumasi’s identity”.
For a number of years Star Beer has been a well-liked alternative amongst customers in Kumasi and it’s usually related to informal events, good moments, celebrations and social occasions within the metropolis.
Made from wealthy domestically sourced uncooked supplies, Star Beer is now nearer to customers in Kumasi with its signature million glowing bubbles.
Star beer’s great-tasting, award-winning high quality has gained 4 Awards on the prestigious Monde Selection Quality Awards with its most up-to-date win being in April 2022.
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