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The thought of household is central to designer Thebe Magugu’s work and to rejoice the relaunch of its worldwide web site the model has launched a particular Heritage Gown capsule, which explores the thought of motherhood all through South African cultures.
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The 9 attire every characteristic an illustration of a mom and a toddler by the artist Phathu Nembilwi and symbolize the traditions of 9 official cultures in South Africa: Basotho, Zulu, Swazi, Vhavenda, Vatsonga, Bapedi, Tswana, Xhosa and Ndebele.
Within the imagery for the gathering, Magugu explores how girls bodily carrying so much on their heads is symbolic of the numerous obligations girls within the household should tackle.
Directed and constructed collectively along with his very long time artwork director Chloe Andrea Welgemoed, objects are artfully balanced on the heads of South African girls he admires and the designer exhibits his sense of humour by including fashionable every-day gadgets, together with grapes, onions, a phone, biscuit tin and an iron.
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Textual content by Emma Spedding
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