Reigning VGMA Artiste of the Year, Black Sherif is looking on music business stakeholders and music fanatics to shift their focus from blame video games to collaborative efforts to reinforce the visibility of Ghanaian music on the worldwide stage.
Making a quick comment throughout a current stakeholder engagement organised by the Ministry of Information which aimed to assemble insights from creatives and different gamers within the inventive area for the promotion of the #playghana initiative, the a number of award-winning musicians emphasised the necessity for unity throughout the business, discouraging fights and beefs amongst stakeholders.
According to the Yaya crooner, blaming DJs, artistes and customers for the business’s challenges is counterproductive, stressing that the business can solely acquire outstanding presence and long-term recognition on the worldwide stage if there may be cooperation amongst all events within the music ecosystem.
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“If we truly want to grow our industry and give it that global visibility, we need to stop the blame game on the DJs, artistes, consumers and make the conscious effort to grow our industry. It is our collective duty,” the 2023 BET Hip Hop Awards Best International Flow winner asserted.